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Digital Presentations - A Manifesto  

Time: 10 minutes

Associated resources:

The 5 minute Typeface (PowerPoint presentation) Download
The 5 minute Design & Layout (PowerPoint presentation) Download
The 5 minute Template (PowerPoint presentation) Download

Quick Jump...
...Typeface & Fonts
...Backgrounds & Colour
...Slide Layout & Templates
...Images
...Effects, Animation & Sound



Typeface & Fonts
 



Typefaces:-


2 styles - Sans-Serif and well... don't use anything else!

Fonts with serifs, the 'flicks' and embellishments at the ends of each character, work great as blocks of text in printed media eg. books or magazines, however they don't work well in presentations.

Try our PowerPoint example files out on your computer and you'll soon realise why, in the world of digital presentations, fonts with serifs suck!


A font has to be

readable at a distance


easy on the eye and


appropriate to the


format


Sheep all look the same

Don't be tempted into accepting the standard fonts in a standard PowerPoint template.

Choose the fonts wisely for your presentation, in doing so you'll separate yourself from the amateurs.



More than 2 is, or is it are, toooo many

Choose only ONE, sans-serif font for the main text eg. Arial. Utilise different sizes of this font to show headings and subheading.

If you choose more than TWO fonts, you could cause confusion and your message may be lost.


Emphasize with care

Use italic and bold sparingly for emphasis, and NEVER use underline.

Underlined text is much harder to read.


Science Lesson A
DON'T TYPE IN UPPERCASE. TESTS HAVE SHOWN THAT IT TAKES 57% LONGER TO READ than text written in sentence case like this.

Science Lesson B
Be consistent in your use of initial capitals, inconsistent TESTS Have Shown high Levels of Schizophrenia.



N.B. Fonts Technical Lesson - the only one you NEED TO REMEMBER!

Ensure your presentation DOES NOT include a non-standard system font that can't be accurately reproduced on either your hosts computer if you are just taking a file to your presentation, or if you are having your files made into 35mm slides.

Ask yourself, is the font original to the operating system or Microsoft Office? If you're not sure, click here for a list of standard system fonts.

You may click here for detailed instructions on how to check for this in PowerPoint!


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Backgrounds & Colour
 



Rule 1A

For screen based presentations/output to 35mm slides - use dark backgrounds/light text.


Rule A1
For printed presentations for paper/overhead acetates - use light backgrounds/dark text.


Blue is the Colour

You will have noticed the predominance of dark blue backgrounds on the lecture circuit.

Well that's because they're visually the most effective. To human's, blue appears to be further away than other colours, and is therefore a sound choice for a 'background'.

Using colour appropriately in presentations can increase audience awareness and comprehension by more than 70% - this means your business proposal will receive a more favourable response.



Red on Green should never be seen

Most colours can be used for text, however avoid using red as a text colour except maybe to highlight a word.

Red text is difficult to read for most people
, but for some individuals with colour blindness (predominantly a man thing), it is almost impossible especially if it is presented on a green background.


By Popular Demand

So, on dark backgrounds, white and yellow are good choices for text and lines. They stand out best against a blue background. Cyan, followed by bright green, are the next best colours for text.


SlideTime™ PowerPoint Templates - Quality, Quality, Quality!

If you're finding this confusing, and why shouldn't it be, take a look at our professionally designed collection of PowerPoint Templates - SlideTime™.

We've created them with you in mind, this simple click will save you hours of work, and enhance your presentation prowess at the same time as saving you money.



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Slide Layout & Templates
 


Fact: Microsoft PowerPoint allows the creation of competent looking slides in a short period of time.

Fiction: Using self-built templates rather than those supplied by Microsoft PowerPoint is complex.


Templates are constructed around these simple building blocks:
a background,
a colour scheme,
a font scheme and,
a set of predefined page layouts incorporating content elements.


The 4-6-7 Rule - You need to know when you're offside!

This refers to the MAXIMUM 'allowance' per slide of Main Points (4), Words Per Line (6) and Lines Per Slide (7).

If you exceed this in any one slide you must try to either simplify the slide or split it into 2 or more slides.

Use 1 word instead of 4 on the screen, and talk about your concept, remember your audience are there to listen as well as watch!


Creating a fuss


Your template must, look consistent from start to finish, be unfussy, and contain as much 'White Space' as possible.

Simplicity creates visual clarity!






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Images
 


Clip Art is an anagram of what?

Ask yourself, if the clip art you're using is completely relevant.

If you have clip art on every slide, then YOU ARE DOING SOMETHING WRONG.

I apologise for shouting, but, 'White Space' around the text is important, it isn't there to be filled up!


Photographic Traffic

Everybody puts photographic images into their presentations, so will I.

Well if you're going to, then listen up: Your files could be HUGE.

Use an image editor such as Adobe PhotoShop® to crop the image to the exact dimensions, colour depth and resolution before saving it as a JPEG and embedding it into your presentation.

If the last sentence didn't make much sense to you, then you could benefit from reading our Jargon Buster Section, or better still read our section on 1:1 PowerPoint training. We can demonstrate efficiencies you didn't know existed.



Big screen shots miss their lines

Many people include screen grabs/shots in their presentations, to demonstrate particular points about an application's interface. (Print Screen or ALT+Print Screen on a PC; APPLE+Shift+3 on a MAC)

These not only pose the same problems as photographs, but also DO NOT lend to being re-sized. In doing so, text will become unreadable, and thin lines will disappear.

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Effects, Animation & Sound
 


Got to keep them awake... Yes I'll use the LASER



Transition, build and reveal
.
Transition, build and reveal.
Transition, build and reveal...

How many times have you seen them? Never, well please take note, everyone else has!


Transition effects will... take you from one slide to another by wipes, dissolves, fades, slide-ins, zoom-ins, twist-in .... is anybody in? We would respectfully suggest that to retain your position at the podium for the planned duration of your presentation, then you should ignore these features or if you really have to, then limit yourself to a simple wipe for the entire presentation.

Build and reveals, as the terms imply, reveal sections of text at a time, for bullet points, this does works well but if you ever use that LASER effect again...



Animate and be damned!


This is a confusing term. You've probably seen logos or graphics that animate with every slide change (see above for good reasons not to).

You may also have seen video footage being played back from a lap-top. Doing the latter successfully moves you into the realms of the 'technically' accomplished, and may be worth the hassle for the kudos that it bestows.

However, the over-riding caveat has to be, only use equipment which you have personally tried, do not rely on that of your host. Believe us when we say, when it hits the fan it makes one heck of a mess!

Email our development team (DVTexpress @ slidesdirect.com) if you need this done in a hurry, we've already found our way through the techno-fog and have solutions that will work on Microsoft Windows and Apple Macintosh.



The sound of silence


You can insert sound into your presentation, but why would you, give me a good reason?


If this manifesto has left your comprehension gene numb, then check out our Advanced PowerPoint Training options, and you may also find our Jargon Buster useful in clarifying some terminology.


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